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Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

Top SEO Trends In 2018

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Online presence is an integral element to any businesses strategy, however the digital environment is in a constant state of change so it’s paramount to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates annually, with most of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and essentially their profits.

User behaviour is adjusting rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO techniques can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.

Voice Search

A large number of users are now choosing to utilise voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, nearly 50% of all online searches will be conducted via speech by the year 2020!

What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will still be a pivotal aspect in calculating SERP listings in 2018. Generating valuable links to trustworthy websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an ideal strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While customary SEO techniques like link building will still be effective in 2018, there are other manifesting trends that Google is targeting in the future which may noticeably evolve the practice of SEO. It’s clear that SEO is already evolving to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Darwin on 1300 595 013, or visit their website for further information: https://internetmarketingexpertsdarwin.com.au

 

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can articulate their resentment with the 140 character limit in more detail, now that Twitter has formally confirmed that they have extended the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew swiftly to become one of the most stylish social media sites around the world, however recent drops in growth prompted the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is sharply different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.

Despite the 140 character limit that firmly defined the social networking site, Twitter disclosed on November 7 that they want every person throughout the world to ‘easily’ express themselves on Twitter. After performing a number of tests over the last couple of months, Twitter determined that they wanted to raise the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After conducting a chain of tests to particular users, Twitter obtained valuable results and conceived the 240 character limit would be advantageous for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time cropping their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what influence will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have encountered a higher level of responses which led to more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have shorter threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations stated that it can at times be challenging to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more descriptive information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the surge of enterprises using social media as a way to manage customer service matters, customers can now articulate a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is significantly improved. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues due to the fact that the character limit was too restricting.

More Creativity

Longer Tweets means that companies can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would usually have to use other social media sites if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Although some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any assistance about how your enterprise can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Darwin by calling 1300 595 013, or alternatively visit their website for more information: https://internetmarketingexpertsdarwin.com.au

Digital Advertising Darwin, SEO Advertising, Online Marketing Darwin, SEO Services Darwin,

A Guide To SSL Changes – What It Means For Your Website

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In today’s ever-changing online environment, it’s important that businesses Google’s best practices to ensure they stay competitive in their respective online markets. With Google being the most commanding and influential company on the net, it’s vital for them to keep up with all the threats and opportunities that the internet generates. Accordingly, Google releases a multitude of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online businesses that use Google-related services (literally every online organisation), recognise extensive changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online enterprises need to be versatile and accustom to new Google updates as soon as possible to make sure they aren’t negatively affected by these new releases.

The biggest Google update that has recently had a bearing on online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by close to half of all online users, so it’s incredibly important that online firms implement the appropriate changes as swiftly as possible if they hope to prevent any unwanted repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is saved in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from users that wrongly believe they are supplying their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will evidently affect millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become worried of falling victim to malicious attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their previously non-secured (HTTP) web pages, they will need to encrypt the information being exchanged between their clients and their web server by incorporating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the web. Eventually, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites use SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become compulsory, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Darwin by calling 1300 595 013, or visit their website for further information: https://internetmarketingexpertsdarwin.com.au